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Sweet Lamb KTM Adventure Bike Experience

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Dementor

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Sweet Lamb KTM Adventure Bike Experience

If you had to dream up the perfect environment for riding your new KTM 790 ADVENTURE R you’d end up describing the venue for KTM UK’s new Experience Partner, the Sweet Lamb KTM Adventure Bike Experience. Yes, the media launch for KTM’s latest bike was in the Moroccan desert, but sand is a very specialized surface. For most, the dirt is the ultimate destination – and that’s not in short supply at Sweet Lamb.

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KTM 790 ADVENTURE R © TooFast Media

Located in the heart of Wales, just off one of the principality’s most spectacular roads, the journey to the venue is thrilling in itself. You’d be tempted to ride for another 20 miles to the coastal resort of Aberystwyth, but a bigger challenge awaits those with an adventurous streak and a willingness to develop some serious offroad skills. As soon as you turn right off the main road and onto the property an incredible area awaits. If you’ve signed up to a course you can kiss goodbye to the tarmac for the next two days.

Sweet Lamb covers 6,600 acres of land that, when it comes to farming, only sheep can take advantage of – but thankfully the woolly livestock don’t have the place to themselves. The landowners are petrol heads at heart and have opened the farm to those willing to take on the terrain. It’s the home of the showcase stage of the British round of the World Rally Championship, famed for its jumps and water splashes. This means that the tracks, trails and turf easily lend themselves to those on two wheels looking for a challenge.

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© TooFast Media

For the last few years, a small adventure school was operating on the site run by Mark Molineux, a former enduro and rally racer. Moly, as he’s known to everyone, wanted to release the potential of the site with an adventure bike manufacturer – and there was only one he was interested in. “I’ve been approached by a lot of manufacturers to use the land and the facilities at Sweet Lamb, but I was only really interested in attracting KTM as the ADVENTURE range is the best in the business. I didn’t want to settle for anyone else.”

KTM UK were first brought to the site when they were looking for a venue to host their first Adventure Festival in 2018. Once they saw what Sweet Lamb had to offer it was clear that their search was very quickly over. “We came to look and ride the site when it was covered in snow, but even under a white blanket it was clear that our search for an amazing venue was over,” says KTM UK’s Marketing Manager, Simon Roots. The festival was held later in the year, where 75 KTM fanatics – and special guest Chris Birch – explored every inch of the land available over the course of three sun-filled and fun-packed days. From the amazing feedback from the event it was clear that there was a huge demand for much more Orange activity on the land.

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KTM 790 ADVENTURE R © TooFast Media

After the dust had settled (literally, as the festival was held in a rare heatwave in mid-Wales), Sweet Lamb came up with a proposal to become KTM UK’s first Adventure Experience Partner. With KTM UK’s Experience Partners running motocross, enduro and FREERIDE E projects, the last piece in the puzzle was an Adventure Experience to not just join the competition – but to surpass it. Knowing that the game changing KTM 790 ADVENTURE R was soon to be released, KTM UK worked with Sweet Lamb to develop a two-day, multi-level Adventure Experience that would enable both novice and experienced riders to tackle terrain suitable to their talent – all set against the greens and greys of the spectacular landscape.

Moly has a massive ally in his corner – the landowner, Jonathan Bennett. Between them, they dream up new routes to carve through the landscape. Whatever free time they had last year was spent cutting through the mountainside to create a new three-mile long route – the aptly named ‘New Road’. They’ve also developed an incredible skills area that certainly puts the fun in functional. More fundamentally, the safety side of riding on the vast site has been honed to ensure that everyone is kept safe at Sweet Lamb. After a winter spent honing the syllabus, building a new headquarters and taking possession of ten new KTM 790 ADVENTURE Rs and a pair of KTM 1290 SUPER ADVENTURE Rs the Sweet Lamb KTM Adventure Bike Experience was ready to open its doors – first to dealers and press, and then to its first customers.

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KTM 1290 SUPER ADVENTURE R © TooFast Media

A common theme is developing with everyone that comes to Sweet Lamb. Once people have parked, the spin round on their heels to take in the views and you can see their mouths go ‘wow’ before they do another 360-degree gaze at the landscape. The KTM dealers pioneered this reaction and were in rapture about both the bike and the venue. They returned to their shops to spread the word to their customers about what the KTM 790 ADVENTURE R is capable of and how impressive the venue is.

The press, too, were enthralled with what the venue could offer, the standard of teaching and the insane ability of the KTM 790 ADVENTURE R. A wide spectrum of ability came to the press day where novices quickly gained confidence thanks to the balance and refined manners of KTM’s latest ADVENTURE machine. Those with more experience under their belts could exploit the power, WP suspension and electronics of the bike to push their riding forward. All, however, could see that the venue is the best in the UK thanks to the range and scope of the riding available.

The most telling praise, however, came from the first group of paying customers. Of the ten that came, four rebooked on the spot having developed skills and experience they had never dreamed of. Others have since rebooked too, meaning that Sweet Lamb’s initial customers will have moved from the bronze to the silver level. Orange level is next, then an Orange Pro event will be the pinnacle of the school’s teachings. This is where KTM’s READY TO RACE attitude comes in, with Sweet Lamb bringing in top riders for schools with racers and ambassadors for the ultimate in fast-track learning.

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© TooFast Media

Because the ultimate in offroad machinery is supplied, the Sweet Lamb Experience appeals to a wide group of potential customers. Firstly, there are those that have bought a new KTM 790 ADVENTURE R or a KTM 1290 SUPER ADVENTURE R who want coaching and experience of what their machine is capable of. It’s also an opportunity for those curious about the bikes to demo them in an extreme location. Then there are those looking for a new experience in a stunning setting or to engender confidence in a variety of different conditions. If you’re looking to participate in the KTM Ultimate Race on a KTM 790 ADVENTURE R then the training offered here could get you on the flight out to Morocco! It’s a two day course, but you can also easily spend a week exploring the area on public trails and tarmac roads, putting into practice the knowledge imparted to you at Sweet Lamb.

The Sweet Lamb KTM Adventure Bike Experience has hit the ground running, and with word of mouth, media reviews and dealers all evangelizing about the event it’s sure to make a huge impact in the UK. For more information on the event then head to ktm.adventurerallybike.co.uk.

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© TooFast Media

Photos: TooFast Media


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      Posted in Racing 19-year old Tom Vialle’s transition from middling European Championship racer to FIM World Championship leader in less than 18 months is one of the biggest stories in MXGP right now. How did the Frenchman make the jump?
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      PC @PolarityPhoto
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      “It feels different…but because you have such a long time from one year to the next you already start building up your mental reference based on the speed of the MotoGP bike. I had half a year to get used to it before we raced there in 2019. It is a bit scary because coming into the track you know that the bike is going to be fast and you have to handle the braking points very strongly. You need to be very precise. It’s doesn’t completely scare you…but it does make you wonder.”
      Oliveira negotiates the recognizable Red Bull Ring curbs in 2019
      PC @PhilipPlatzerDoes the speed of MotoGP faze you anymore? Or is it just part of the job now?
      “More so when I first tried the bike. It still amazes me to watch MotoGP outside of the track. I think – because we ride the bike many times and we take everything to the limit – then [riding] is not as fascinating as watching it! Sometimes you still get impressed by the acceleration of the bike when you are onboard but, in general, I think it’s more interesting to watch trackside: you get a real appreciation for the speed, what we are doing and how we stop the bikes in such a short time; that is pretty amazing.”
      There’s a big difference in speed from Moto2 to MotoGP – here Oliveira is pictured accelerating out of a turn at the Red Bull Ring in 2018 on a Moto2 machine. PC @GoldAndGooseSo, it’s a situation where you are slowing down something that seems so fast…?
      “Exactly. It is all perspective. We are all sat ‘inside’ the bike and with a very narrow point of view. We’re only looking forward and all we really see is asphalt and other bikes that are more or less going the same speed as you. You don’t really have too much of the speed factor of passing a stationary object. I used to go to the end of the pitlane when MotoGP sessions were starting and I’d think ‘wow! How is this guy braking for the next corner when the front wheel is still in the air! How do they manage that?!’ It was amazing to watch from the outside. I’m not saying that it’s not awesome to ride the bike itself…but the wow factor is not the same as watching it from the fence.”
      Oliveira races past the picturesque backdrop of the Red Bull Ring in the first of the two Austrian races
      PC @PolarityPhotoIs your ‘world’ just a series of markers and rear wheels and distance?
      “I think it is like driving on the highway: you have a car next to you and in front of you and that becomes the reference, you know? Apply that but three-four times faster! At least that’s how your brain operates.”
      Does the level of speed reach a point where you don’t notice if you are going much faster?
      “Speed, for us, is not something you can tell too much with feeling. Once we are on the straight then we are tucked in and out of the wind. When it comes to sitting up and braking then the feeling you have from very high speed is that you are not going to stop! The first half-a-second when you roll-off and grab the brake and head into the corner, in that short moment your brain is like ‘Argh! Maybe I’m not going to stop’ but then, obviously, you get used to having that sensation. I think your brain just gets used to processing images and handling that speed. Braking from 320 or from 280 is a very small margin. You cannot tell the difference.”
      KTM racer and recent race winner Brad Binder finished fourth in the first of the Austrian double-header and is congratulated by KTM AG CEO Stefan Pierer. PC @PolarityPhotoWhat about tackling the limits at a place like Red Bull Ring?
      “Red Bull Ring with the fans is something really special. Riding for KTM you feel that way. Also, you feel like you are riding around a very old layout but with the modern-day needs of a racetrack. Everything is beautifully done: the tarmac is really smooth, hardly any bumps. It’s a privilege to ride a MotoGP bike there.”
      The buzz of the KTM fans will be missing this year but it’s still an important home GP for the Austrian manufacturer.
      PC @PhilipPlatzerYou can still be a part of the Grand Prix der Steiermark on August 23rd thanks to the KTM Fan Package. Click here to see the details and hurry while stocks last.
      To find out about KTM’s special 2021 ticket offer, The Ultimate Orange MotoGP Experience, please click here.
      Fans can stay READY TO RACE with the KTM Fan Package – available from authorized KTM dealers
      PC @KTM
    • De Dementor
      Posted in Racing A major milestone in KTM’s racing history has been reached. KTM can now class themselves as MotoGP race winners thanks to Brad Binder’s incredible victory in Brno, Czech Republic. Binder has smashed expectations and stamped himself firmly in the history books – this achievement is the Austrian manufacturer’s first win in the premier class, South Africa’s first MotoGP victory, and Binder took the top step of the podium in only his third race aboard the KTM RC16. Incredible, isn’t it?
      Brad Binder flies to his and KTM’s first ever MotoGP victory in Brno, Czech Republic.
      PC @PolarityPhotoIt was a 21 lap thriller of a race and it should definitely be noted that the Red Bull KTM Factory Racing rider, who won a Moto3TM title in 2016 and was second overall in Moto2 TM last season, is the first rookie to win a MotoGP race since 2013 – that rider was Marc Marquez, who is widely classed as the current benchmark and multi-time MotoGP champion. Binder’s victorious race was a calculated ride from seventh on the grid, and the 24-year-old navigated his way to the front of the field aboard his KTM RC16 before stretching out a comfortable advantage for his maiden win.
      Binder worked his way to the front of the field from seventh on the grid.
      PC @PolarityPhotoAfter the race Brad said: “Honestly, right now, I’m lost for words. I’ve dreamt of this since I was a little boy and today it came true. It is amazing to win my first GP [in MotoGP]. Thank you to everybody who supported me, and the whole team; they put an insane motorcycle beneath me today! I didn’t know if we could win but I knew we would have a go. It was the craziest ten laps of my life at the end. I was being as soft as I could. It was incredible. Unbelievable.”
      It’s a huge team effort – KTM takes a first MotoGP victory in its fourth year in the series.
      PC @PolarityPhotoHaving come through the ranks with KTM from the Red Bull KTM MotoGP TM Rookies Cup, Moto3, Moto2 and finally MotoGP, Binder achieves KTM’s vision of providing a pathway for riders right up to the top tier of racing, the pinnacle of two-wheeled motorsport. Teammate Pol Espargaró was unfortunate on the day not to be fighting for the win as he fell during a battle for third place; it should be noted here that the Spaniard has been pivotal in KTM’s MotoGP project and the KTM RC16’s development, having been involved from early on in the program. It’s KTM’s fourth year in the series, and with the help of test riders Mika Kallio and Dani Pedrosa, the Austrian manufacturer has certainly stepped up another level in 2020. But it’s unlikely anybody would have believed Binder would win so soon in his premier class career – in celebration let’s take a look at some of the images from BRAD’S BIG DAY!
      Brad Binder and the KTM RC16 at Brno, Czech Republic.
      PC @PolarityPhotoAfter hitting the front with nine laps to go, Binder stretched out a comfortable advantage.
      PC @PolarityPhotoAn emotional and historic moment for the Red Bull KTM Factory Racing team as Binder takes KTM’s first ever MotoGP victory.
      PC @PolarityPhotoBinder climbs onto the MotoGP podium for the first time.
      PC @PolarityPhotoBinder took a first premier class victory in only his third ever MotoGP race.
      PC @PolarityPhotoBinder scored victories in Moto2 to take runner-up in the series in 2019.
      PC @GoldAndGooseBinder won the Moto3 championship with the Red Bull KTM Ajo team in 2016.
      PC @KTMKTM’s next MotoGP outing is at the manufacturer’s ‘home race’ at the Red Bull Ring in Spielberg, Austria where the teams will be looking to put on a show for all the fans at home. To show your support why not consider a KTM Fan Package so you can #STAYREADYTORACE from wherever you’ll be watching from! Visit your authorized dealer for more information or click here.

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