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2oo (doo roti)

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You’re an accident about to happen.

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2oo

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2oo [doo roti] - TEHNICI DE SIGURANTA PENTRU MOTOCICLISTI | SAFE RIDING SKILLS

The British Army launched a tv advertising campaign designed to keep British soldiers alive on the road. Research showed that British soldiers are twice as likely as civilians to die as a result of reckless driving, because they have difficulty adjusting to normal life after returning home from active duty. A series of videos were produced to be shown on BFBS TV (British Forces Broadcasting Service) and also to soldiers during the process of their reintroduction to civilian life. Two of the spots, Autobahn and Debris, won Gold Film Lions at Cannes International Advertising Festival 2009.



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