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MV Agusta Launch Monaco Design Studio

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A few exotic Italian car manufacturers are known for producing one-off or ultra-low-production vehicles for special occasions or well connected customers. Some of these are designed and built in-house, others are done by outside design houses such as Pininfarina or Zagato for Ferrari and Lamborghini. Italian motorcycle manufacturer MV Agusta is expanding its own design studio for similar projects, called Monaco Design Studio in, you guessed it, Monaco.

MV Agusta previously produced several one-off and special edition models from its Monaco dealership. Recent MV customs include the Brutale 1000 RR ‘ML’, MV Agusta Dragster 800 RR for TheArsenale, and a special-edition MV Agusta F3 800.

Virginio Ferrari Credit:

Virginio Ferrari Credit:

The Monaco Design Studio is owned and operated by former 500cc World Championship rider Virginio Ferrari, who finished second in the 1979 series to Kenny Roberts, and ahead of Barry Sheene. Ferrari’s company, Virginio Ferrari Racing, has been the official MV Agusta importer for Monaco since 1998. Engineer Kazuhito Shimizu and designer Alexandre Dauly join Ferrari at the studio, having already worked with Ferrari for some time.

A statement from MV Agusta CEO Timur Sardarov reads, “If there had to be one place where to take MV Agusta’s prestige and exclusivity one step further, it had to be Monaco, and Virginio Ferrari had to be the man at the helm. The launch of the Monaco Design Studio is only the due official recognition of Virginio’s extraordinary work in all these years. He and his team deserve every success in this exclusive venture.”

Virginio Ferrari added, “In the mind of every biker, we find a desire for the personalisation of their motorcycle, so that it gets even closer to their absolute ideal. Over one hundred MV Agusta one offs prepared by us for customers from all walks of life under the guidance of our designer Alexandre Dauly, have proven us right.”


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