advrider Posted May 11, 2022 Share Posted May 11, 2022 Are you moto-curious, but unwilling to lay down the money for a new bike or rider training, to see if it’s for you? Honda’s UK subsidiary has just the thing, to convince you of the joys of motorcycling: Free motorbike rides! A few days ago, we had a big conversation about why motorcycle sales have generally seen setbacks over the past 15 years (with the exception of the past 18 months of COVID-driven sales). It’s a big issue for the motorcycle world, and industry insiders and outsiders all have their own takes, ranging from “We’re doomed,” to “We’re all gonna switch to ebikes and that’s fine,” to “Who, me, worry?”. In the UK, Honda’s answer to the problem is very practical. To convince you of the joys of motorcycling, Honda is launching the Ride Free program, giving you a chance for basic moto instruction on a 125cc machine, and at no cost. The program runs out of Honda’s UK dealer network, and Honda School of Motorcycling operations. The website for the program lists participating locations all over England, and you can book yourself into a ride there. Honda offers the choice of a Grom 125, a Monkey or a CB125F for the course, so there’s something for everyone from the urban hoon to the retro enthusiast to the practical commuter. Complete the course, and Honda then offers a £50 rebate towards your CBT training if you buy a 125 model from its lineup. Keep on moving through the licensing system, and you can get a £500 discount on a larger Honda. The idea is to keep you inside Big Red’s pipeline for life. A few minutes of free instruction is a low price to pay, in the long run. Honda’s keen to hook you as a customer for life. Photo: Honda UK Will it work? Will giving new riders a chance to try the drug of motorcycling for free result in sales success? Hard to say, but remember Honda has done something very similar in its off-road department for years, with free or low-cost rides on its dirt bike lineup (here in Canada, through the Junior Red Riders program). There’s certainly an addictive thrill when you experience your first throttle twist, and the idea of tying it to a safe training environment will no doubt convince some to try it out. Do you think something similar would work in North America or other non-Euro markets? Tell us below! Vezi sursa Quote Link to comment Share on other sites More sharing options...
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